Ever wondered what that blue checkmark is next to the name of a favorite TikTok account? Naturally, brands and content creators alike strive to earn this highly sought-after recognition. Still, it’s not a popularity contest. Its true purpose benefits creators and users.
TikTok is a short-form video hosting platform owned by Bytedance and launched internationally in 2017. The app is a young social media platform with over a billion monthly users. Inevitably, many brands and celebrities started their own TikTok accounts for promotions and endorsements. In 2019, TikTok announced its guidelines for earning credentials and gaining a verification seal.
The stamp is a coveted achievement for content creators; for brands, it protects their customers from fraud. TikTok’s verification badge confirms a person, internet personality, celebrity, or business identity and that the account belongs to the identity it represents. The confirmation helps users feel safe in their decisions based on an account’s endorsement or announcement. Top profiles are exploited maliciously by imitators who look to profit from their followers. While its primary use is a means of protection, it also represents recognition as the process of earning the badge is gatekept by a TikTok team. While TikTok doesn’t explain every detail of the requirements, they do, however, list the general qualifications.
How To Achieve A TikTok Verification Badge
Getting a TikTok verification is easier said than done, especially given the first step is being notable. However, that doesn’t mean the user has to be a Hollywood star to gain notability. TikTok users with a strong following and viral posts also have a higher chance of getting the TikTok blue checkmark. However, just having a lot of followers is not enough. TikTok pushes for authenticity, meaning the account is either brand or persona-focused and is credible. Again, this is most important, as it prevents fraud and misinformation. TikTok also asks for active accounts. Top celebrities have bypassed this process. For example, Johnny Depp has just three posts but has already won the blue check. However, for standard users producing quality content, engaging with followers and interacting with other verified accounts must be a priority to get noticed by TikTok.
TikTok can easily block an account from getting a verification check or take it away if they are not following its community guidelines or terms of service. TikTok, under the pressure of criticism, has been working hard to make the platform safe for all users. While the app has added safety tools and transparency features, it is still up to the users to post appropriately. Even though TikTok states a verified badge does not imply endorsement, the badge is considered an approval by users. Earning the badge can bring in new business and lead to life-changing opportunities. The increased exposure benefit alone is worth looking into achieving a TikTok verification.
Sources: TikTok
