TikTok is getting involved in September’s fashion trends in a big way with the inclusion of a new hashtag, ‘#FashionForYou.’ The social media platform intends to capitalize on its leading role in the development of fashion and design through internet culture and its audience that loves to jump on trends as it runs its periodic “Fashion Month”—a time for creators to share their closets, designs and fashionable concepts with the rest of the platform. In addition, since September 2020, TikTok has used live streams, runways and makeover artists to share their message of positivity and inclusivity within the fashion world.
In 2020, TikTok began Fashion Month, primarily with runways and collection reveals during live events. The hashtag during this period was ‘#TikTokFashionMonth.’ This hashtag has stayed within circulation for the rest of their hosting of this event every year, along with others such as ‘#GetTheLook,’ which encourages people to share their outfits with their audiences, or ‘#StyleHacks’ to show ingenuity and creativity when it comes to clothing design.
Unlike trends that require extra effort with design, filters and sounds, all that a user must do to participate in Fashion Month is to create any content within the sphere of fashion and style and add the hashtags ‘#TikTokFashionMonth’ and ‘#FashionForYou.’ Then, participants can tune in to its live events, composed of a tour of a closet from Paris Fashion Week on Sept. 27 and a closet tour and ‘Fit check’ on Sept. 28. Vogue Fashion Magazine will also be spotlighting content creators during this time as a collaborative project with TikTok on their account. For app users, new filters have been made available for use within the theme of Fashion Month to simulate famous makeup brands.
TikTok Is Leaning Towards A Wider Audience
TikTok’s recent addition of TikTok Now has seen an emergence of inclusivity on the app, and the use of the new hashtag, #FashionForYou, demonstrates TikTok’s eagerness to create a more personal and accepting experience during this Fashion Month. The platform is trying to give a new voice to the smaller content creators within the fashion community by allowing niche and personalized styles to take the forefront of this event. Past events have seen TikTok’s attempt to give advocacy to creators of different cultural and ethnic groups, different living conditions and all body types.
Fashion Month allows small and large content creators and all content consumers to develop their outfits, closets and interactions with other accounts on the platform. September is a busy month for fashion events, and TikTok is falling right along into that trend while adding a positive message. With a new surge towards inclusivity, TikTok has made an easy way for any user of the app to get involved. In addition, the inclusion of Vogue this year shows a commitment to the message that other corporations share, and the platform is demonstrating its eagerness to bring exposure to more up-and-coming influencers.
