Super Bowl LVIII sets a major television records for live broadcasts. The Kansas City Chiefs played the San Francisco 49ers in this year’s Super Bowl, with the Chiefs winning in overtime. As always, the Super Bowl evening was also replete with a halftime show (this year by Usher), notable ads, and a number of movie trailers.
As per Variety, this year’s Super Bowl has become the most-watched telecast in TV history. According to the source, the Super Bowl brought in 123.4 million viewers, setting the record for the most people ever watching a live broadcast. 112 million viewers tuned in via CBS directed, while the rest of the viewers watched via a combination of Paramount+, Nickelodeon, Univision, CBS Sports, and the NFL’s digital properties.
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While the Super Bowl always brings in high viewing numbers, there were a variety of reasons why this year’s game may have been a particular draw. A huge driver was the allure of Taylor Swift, whose football player boyfriend Travis Kelce plays for the Kansas City Chiefs. In the weeks leading up to the Super Bowl, there was copious discourse online surrounding whether the pop star would be able to make it to the games in time, making her ultimate attendance even more anticipated than it otherwise would be.
Another factor in the Super Bowl numbers is the movie trailers that play during the breaks. This year brought a number of high-profile trailers, including for Marvel’s Deadpool & Wolverine. Due to its status as the third film in an already-successful franchise and its bringing back Hugh Jackman, Deadpool & Wolverine is highly anticipated.
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Deadpool & Wolverine was not the only franchise film to have a trailer release during the Super Bowl. Other franchise trailers included looks at Kung Fu Panda 4, Despicable Me 4, A Quiet Place: Day One, and Kingdom of the Planet of the Apes. The evening also included trailers for Wicked: Part One, The Fall Guy, Monkey Man and IF, among other trailers. Between the high-profile trailers and celebrity draw, Super Bowl LVIII was well-positioned for telecast success, and it certainly pulled through.
