The 2023 filmed version of Taylor Swift: The Eras Tour is officially coming to streaming on Disney+ this year, and the hit phenomenon is destined to surpass the platform’s record-breaking movie from 2020. Still in the middle of her high-grossing world tour, Swift released a filmed version of her Los Angeles concert dates in theaters in October 2023, with The Eras Tour movie earning over $261 million at the box office and smashing numerous records along the way. Now, less than six months later, Taylor Swift: The Eras Tour movie will be available to stream at home on Disney+.
Variety confirmed that Taylor Swift: The Eras Tour movie will hit Disney+ on March 15, 2024, marking the platform’s biggest film premiere of the year so far. On streaming, the originally two-hour and 48-minute movie will enjoy an even longer runtime, as the film on Disney+ will be an extended version that includes five bonus songs cut from the theatrical release. Not only does Disney+ have a hit movie on their hands, but Taylor Swift’s concert film is expected to be an even bigger phenomenon for the streaming platform than the 2020 musical that broke numerous records that summer.
8 Box Office Records Broken By Taylor Swift: The Eras Tour Movie
Taylor Swift: The Eras Tour is a huge box office success, as the movie has broken a handful of records related to its total gross and ticket presales.
Taylor Swift: The Eras Tour Movie Is Bound To Be Even More Record-Breaking For Disney+ Than Hamilton
Considering how massive the concert tour itself and the theatrical performance of the filmed version have been, Taylor Swift: The Eras Tour (Taylor’s Version) is slated to continue the streak of the tour breaking records wherever it goes. The last time that Disney+ was the exclusive streaming home to such a massive filmed version of a musical performance was in 2020 for Hamilton, which marked one of the biggest streaming debuts ever for the platform. For context, Hamilton premiered on Disney+ July 3, 2020, coinciding with the time when movie and stage theaters were shutting down globally due to the COVID-19 pandemic.
Hamilton became not just the most-streamed movie on Disney+ the week it dropped, but the most-watched project across all platforms. The movie reportedly accounted for 87% of viewing time for the first week of July on Disney+, and contributed to a boost in subscriber numbers and downloads of the Disney+ app (via Yahoo Finance). All this occurred before Disney+ had even celebrated its one-year anniversary, helping to truly establish the platform as a worthy contender against streaming Goliaths like Netflix. By the end of that year, Hamilton was reported as the second-most-watched direct-to-streaming movie of 2020 after HBO Max’s Wonder Woman 1984 (via Variety).
Now, four years later, Disney+ will doubtless outperform their previous record-breaking musical debut with Taylor Swift’s concert film. Considering there are previously cut songs included on the streaming version of The Eras Tour movie, it’s bound to draw in more subscribers and early viewership numbers the day that it drops on Disney+. With the theatrical release of Taylor Swift: The Eras Tour already being the highest-grossing concert film of all time, the Disney+ release is primed to break records and set new milestones for streaming premieres that surpass what Hamilton accomplished in 2020.
Can Any 2024 Disney Movies Beat Taylor Swift: The Eras Tour’s Streaming Debut On Disney+?
Pixar’s movie Elemental became the most-watched movie premiere of 2023 on Disney+ with over 26.4 million views over its first five days of streaming. This landed the movie in the top 10 most-watched Disney+ movie premieres of all time, beating both Hocus Pocus 2 and The Little Mermaid’s live-action remake. While 26.4 million views in only five days is impressive, it’s expected that Taylor Swift: The Eras Tour streaming movie will quickly outperform this upon its debut. Consequently, the competition is fierce for Disney’s other movies expected to drop on the platform in 2024.
While Moana 2 is confirmed to release in November 2024, the long-awaited sequel likely won’t hit Disney+ until halfway through 2025. Rather, movies that are expected to drop on Disney+ in 2024 and potentially rival The Eras Tour’s streaming numbers include Wish, Kingdom of the Planet of the Apes, Inside Out 2, and Deadpool 3. However, with Taylor Swift: The Eras Tour movie having a very wide reach with audiences of different ages, it seems unlikely that these other upcoming Disney+ movies will be able to match the mammoth streaming phenomenon expected of the concert film’s release.
Taylor Swift: The Eras Tour (Taylor’s Version) Will Be The Biggest Disney+ Movie Of 2024
Disney scored rights to Taylor Swift: The Eras Tour (Taylor’s Version), a new cut of one of 2023’s biggest movies that’s now poised to top Disney+.
Taylor Swift: The Eras Tour Movie Is The Answer To Solving Disney+’s Recent Subscriber Problem
Disney reported on February 7 that Disney+ lost 1.3 million subscribers in the first quarter of 2024, which occurred after the streaming platform’s divisive decision to raise its prices. This means that Disney+ has lost subscribers in four of its last five fiscal quarters, leaving a fairly bleak outlook for the streaming service. However, similar to how Hamilton incited a healthy boost in subscription numbers back in 2020, Taylor Swift: The Eras Tour movie is the best solution to seeing an increase in subscribers for the second fiscal quarter of 2024, and likely maintaining these numbers for the third quarter.
Sources: Yahoo Finance, Variety
Taylor Swift: The Eras Tour
Taylor Swift: The Eras Tour is a film rendition of the colossal worldwide event that sees the legendary pop star hit the stage in a specially curated film event. Performing the hits of her over seventeen-year career in music, The Eras Tour highlights Taylor Swift and her team as they put on a show of a lifetime.
- Release Date
- October 13, 2023
- Director
- Sam Wrench
- Cast
- Taylor Swift
- Runtime
- 170 Minutes
