Taylor Swift: The Eras Tour (Taylor’s Version) Will Be The Biggest Disney+ Movie Of 2024

Disney has scored exclusive streaming rights to a new cut of Taylor Swift: The Eras Tour — a concert movie that ended up being one of 2023’s biggest films. In the wake of the Eras Tour ticket pandemonium, musician Taylor Swift announced that her concert, which has since become the highest-grossing tour of all time, would be dropping in theaters for a limited four-week run. Much like the live concerts, Swift’s Eras Tour movie encouraged legions of Swifties to descend on theaters worldwide. Over the 2023 holiday season, the movie became available to rent on digital platforms.

Despite Taylor Swift: The Eras Tour‘s massive box-office earnings, the for-rent version of the movie had impressive returns. Not only was viewing the three-hour show at home a fun novelty, but the rental variant also included additional tracks that didn’t make the theatrical cut. Disney’s acquisition of Taylor Swift: The Eras Tour is a huge boon for its streaming platform. Not to mention, the Disney+ version of the film, dubbed Taylor Swift: The Eras Tour (Taylor’s Version), will also boast some never-before-seen extras, including Swift’s performance of “cardigan” and four acoustic tracks.

Taylor Swift: The Eras Tour Broke Records In Theaters

Three months after its initial theatrical release, the Eras Tour is the highest-grossing concert movie ever. A celebration of the so-called “eras” of Taylor Swift’s musical career, most of the singer-songwriter’s first 10 studio albums get a moment in the spotlight over the course of the three-hour show. So far, The Eras Tour movie has earned upwards of $261.6 million worldwide. Even before it dropped in theaters, The Eras Tour broke box office records by earning a whopping $26 million in pre-sale tickets at AMC Theatres.

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When Taylor Swift: The Eras Tour (Taylor’s Version) premieres on Disney+ it could continue to break records. After all, the digital version of the concert movie, which featured a few of the songs that The Eras Tour wrongly cut, pushed fans to dole out nearly $20 for a 48-hour rental. With Disney+ subscriptions running $7.99 per month (with ads), the platform’s exclusive streaming rights to The Eras Tour will easily attract new subscribers. Given Disney’s mixed 2023 track record — MCU films and Disney’s Wish all struggled — the Taylor Swift effect could provide a much-needed boost.

Why Taylor Swift: The Eras Tour (Taylor’s Version) Could Be Disney+’s Biggest 2024 Movie

In the past, Disney+ has hosted other Taylor Swift content, including folklore: The Long Pond Studio Sessions, but on March 15, 2024, the streamer’s collaboration with the singer will reach new heights. Primed to be a massive win from both viewership and subscriber perspectives, The Eras Tour (Taylor’s Version) could be the biggest movie to hit Disney+ all year. Swifties will be able to groove to every song in Taylor Swift: The Eras Tour as well as five songs not included in the theatrical or digital releases — a strategy that’s sure to attract repeat viewers and newcomers alike.