For reasons only explainable by a marketing executive, Burger King’s famous mascot was the one who revealed the bootup noise for Sony’s upcoming PlayStation 5. The rollout for information about Sony’s next-gen console has been slow and measured. While players are getting analysis videos from influencers and reporters that have gone hands-on with an Xbox Series X a month from launch, they still wonder what the menu of Sony’s machine looks like. This information will surely be revealed with a bit more time, but it seems to be popping up in the most curious places. For example, a Burger King bag.
Of course, this isn’t the first time that video games and fast food have crossed paths. Microsoft is renewing its partnership with Taco Bell to give away Xbox Series X to those players who can’t get enough of the Cheesy Roll Up. Taco Bell has also given away PlayStation 4s in the past, and KFC joked earlier this year about entering the console race with a chicken-fried console.
Burger King is certainly one of those restaurants. In a tweet sent out early in the week, The King himself opened up a bag in an undisclosed Burger King kitchen location. Instead of the waft of french fries and a Whopper, the mascot was treated with a blue light and a jingle of unknown origins. Considering the unusually large size of the bag and the fact that the official PlayStation account retweeted the video, one is left with the impression that Burger King has been the one to finally reveal the PS5’s startup chime – however unlikely that may sound. The promo ends with a promise that more information about the partnership between BK and the PS5 is coming on Thursday, October 15.
Like many gamers, Burger King’s monarch seemingly switched from Microsoft to Sony after the days of the Xbox 360. During the 2006 Holiday season, Burger King teamed with Blitz Games for a triad of themed Xbox titles that were available at the drive-thru alongside a value meal. Sneak King was a stealth game where The King crept up behind customers to offer them BK food, while Big Bumpin’ and Pocketbike Racer were a bumper car and kart racing game respectively. In what has to be considered a national tragedy, the Burger King trio is currently unavailable on current Xbox consoles via backward compatibility.
Whether Sony is set to announce a Burger King giveaway for the PlayStation 5 or a next-gen sequel to Sneak King with advanced AI, fans are sure to pay attention. The trash cans of Xbox gamers may already be full of Taco Bell drink cups that have the potential to save them $500, and Sony fans may soon be stocking up on Chicken Fries and Croissan’wich Sandwiches. Or at the very least, there may be another video where The King shakes hands with Ratchet and/or Kratos. What’s even more likely is that another equally unexpected PlayStation 5 reveal could be coming from Burger King later this week.
