Keeping Up With The Kardashians‘ Kylie Jenner is expanding her business empire to include a skincare line for kids. The reality TV star took to Instagram to debut her new Kylie Baby line. Her own daughter, Stormi Webster, came along to help her mom introduce the new brand.
Despite the pandemic plummeting sales for her Kylie Cosmetics brand, the beauty mogul kept herself busy preparing for a business expansion. Back in 2019, she filed paperwork to trademark “Kylie Body” and “Kylie Hair,” hinting at future additions to her steadily growing domain. Just last year, the Life of Kylie star filed applications to trademark a “Kylie Baby” brand that would cover the realm of skincare and apparel for kids. The new venture would sell items along the line of moisturizers, cribs, strollers, diaper bags, baby bottles and clothing.
Now just in time for summer, Kylie brought Stormi along to help debut the new kids line. This week, she took to Instagram to post an adorable bath time photo of her 3-year-old daughter while teasing her new baby line. “Bath time with @kyliebaby,” Kylie captioned the photo that showed Stormi blowing a kiss into the camera with a head full of beautiful wet curls. The Kylie Baby page hasn’t posted any content or followed any pages, but it was KUWTK star Kylie’s way of marketing her new company. With the photo centering around taking a bath, it’s clear that the new line will focus on skincare items before possibly expanding to include apparel and household items. Her announcement comes months after she filed trademark documents for “Kylie Swim.”
It looks like the self-made multi-millionaire is focused on getting to that billion-dollar tax bracket after having her title snatched by Forbes last year. With her and her siblings having an adorable bunch of kids, Kylie will have more than enough models to promote her new baby brand. Her friends and family all expressed their support in the comments, with her fans praising the new venture. “KYLIEBABY IS COMING,” one person said. “I knew it,” added someone else. Meanwhile, the KUWTK star’s Kylie Cosmetics and Kylie Skin brand just got a new CEO after dealing with a decrease in sales in 2020.
With consumers staying home and wearing face masks, sales of her beauty products saw a significant drop. Coty just named the company’s fourth CEO in less than two years. But KUWTK‘s Kylie is clearly already on to the next one. She will continue promoting her cosmetic brand and overseeing the creative output while she works to build her next empire.
Keeping Up With The Kardashians airs Thursdays at 8pm on E!
