While her sisters are known for posting up sultry shots to promote their businesses, Kendall Jenner is being noted for the ‘smooth’ way she opted to advertise her tequila brand. The Keeping Up With The Kardashians star used a paparazzi shot to seamlessly slide in a highlight to her recently launched 818 Tequila brand. With all the photogs that follow the supermodel around, it only makes sense for her to use it to her advantage.
It was just last week when Kendall unveiled her first solo business venture. The runway model has taken her time when it comes to entrepreneurial endeavors. While her sisters and brother have launched their respective fashion, beauty, food, and wellness brands, Kendall always appeared focused on her modeling career. Kylie obtained billionaire beauty mogul status with her Kylie Cosmetics brand, Kim has raked in big bucks with her KKW Beauty and SKIMS brands, Kourtney promotes wellness through her Poosh brand, with Kourtney promoting fashion with her Good American. Rob Kardashian even has his Arthur George sock line and hot sauce company. Last week Kendall let fans know it was her turn by sharing her development process for her 818 Tequila line.
Now with the word out, Kendall appears to be getting innovative when it comes to how she chooses to promote the alcoholic beverage. Over the weekend, she was photographed leaving a restaurant while holding a bottle of her 818 Repasado Tequila in her hand. She made sure the photos snapped a shot of the bottle and she positioned the label towards the camera’s lens. “Smooth moves Kendall,” a fan said while sharing the shot on Reddit. Other Redditors commented on the Victoria’s Secret model’s coy business promo. “Things that are cool if you are rich, but trashy if you aren’t: If I grab a bottle of tequila when going out, I am called an alcohol*c. Kendall does it and is a savvy businessperson and trendsetter,” one fan quipped.
Another fan attempted to explain Kendall’s possible rhetoric while also noting the possible hypocrisy. “I think it’s her advertising that is meant to be smooth”, the fan said. “I agree with your comment 100% because bringing your own beer to a club or w/e definitely gets seen as cheap or trampy,” they added. There were others who commented on her pricey fashion and slim figure. Leave it up to fans to notice wealthy celebs getting away with bringing their own liquor to a bar. However, as a member of the Kardashian-Jenner clan, the world is Kendall’s playground when it comes to how she chooses to grow and promote her brand.
Her sisters often become trending topics when promoting their company’s latest collection or additions. With the simple pose of a pic, or style of dress, the reality star family gets the attention they profit from. Fans are tuned in as Kendall embarks on her new business endeavor and rakes in her own coins as a business owner and self-made woman.
