The Kardashians Kim Kardashian announced Calvin Cordozar Broadus Jr., known professionally as Snoop Dogg, as the ambassador for the SKIMS holiday campaign. People can’t seem to get enough of SKIMS, an intimates and loungewear line founded in 2019 by Kim and Jens Grede. Now estimated to be worth over $3 billion, the brand is following in its co-founder’s footsteps and boasts 4.6 million followers on Instagram.
In an Instagram post, Kim shared the news that Snoop Dogg and his family will be featured as the model ambassadors for the SKIMS holiday campaign. Snoop will join in on Kim’s incredible success with the brand, along with his wife, sons and grandchildren. The SKIMS exclusive holiday collection consists of 15 limited edition collections full of both new and bestselling styles. It features everything from classic holiday clothing, including flannel plaid pajama sets, to jeweled intimates.
The Kardashians Fans React To Kim Kardashian & Snoop Dogg’s News
Kim’s audience seemed to have a hugely positive response to the campaign, with one fan commenting that “this campaign is everything!!!!” The comment itself has received over 2,000 likes and counting, while the original post racked up 1.7 million likes in just a few hours. The campaign photos featured Snoop and his family dressed in a variety of SKIMS holiday pajama set offerings, and Kim declared that this shoot was special because “three generations of his family are shot together for the first time.” While it’s not the first time Snoop has made an unexpected cameo, the shoot is certainly an iconic moment in pop culture.
Not everyone in Kim’s comments section was quite as excited about the collaboration. Many couldn’t take their minds of off the current Balenciaga controversy, and hundreds commented with a hashtag to cancel the company in protest of Kim’s affiliation with the label. Balenciaga came under fire after the release of a campaign featuring children surrounded by inappropriate bondage paraphernalia. Kim has spoken out on the issue, claiming that she is re-evaluating her partnership with the brand but is still in communication with them to try to understand how the scandal could have happened in the first place.
Kim and her sisters have been making headlines for a variety of reasons lately, although criticism and public comment are something the family has become extremely accustomed to after years in the spotlight. The Kardashians season 2 gave fans almost no drama, but many are hopeful that future seasons will provide more details about sensitive topics like Kim’s divorce from Kanye West. Other potential storylines for The Kardashians season 3 could include Kylie Jenner’s mystery baby, Khloé Kardashian’s continued drama with baby daddy Tristan Thompson, and Kendall Jenner’s recent breakup with Devin Booker.
