Jersey Shore: Snooki Opening Up New Store In Seaside Heights

Nicole “Snooki” Polizzi has made fans’ dreams come true as she announced she will be opening up a brand-new store near her old Jersey Shore stomping grounds. MTV reality TV star Snooki already has two fashion stores in Madison, New Jersey, and Beacon, New York. Now the pint-size businesswoman is looking to expand her empire.

No one had any idea when Jersey Shore premiered in 2009 how big of a hit it would be. Snooki was undoubtedly the breakout star as she quickly made a splash when flirting with Mike Sorrentino in the hot tub. Amidst drunken fights, a beach arrest and even being punched, Snooki made a name for herself. From her large hair poof to her love of animal print, Snooki also made a name for herself when it came to fashion. Not only has Snooki become a popular Halloween costume, but fans also wanted to dress just like her. Due to this high demand, The Snooki Shop was born.

News recently broke that Snooki was looking to open a third location of her store in the infamous Seaside Heights, New Jersey. Along with a plethora of clothing options, Snooki is also excited to show off her new beauty line, which will include lip and eye products. The third location of The Snooki Shop will open on the Boulevard this spring. The entire city is excited to welcome the star to its business community as The Snooki Shop is expected to bring a lot of business to the boardwalk. Seaside Heights is currently undergoing some remodeling in hopes of drawing in bigger crowds this summer. Check out Snooki’s post below:

The Snooki Shop has become a mecca for Jersey Shore fans since she opened her first store in 2018. The clothing boutique features items that have been personally curated by the mother of three. Each season, Snooki adds new looks and memorabilia. The two established stores are decorated with a shore vibe in mind, and it is safe to assume that her third store will have the same feel. Recently, Snooki and her husband, Jionni Lavalle, bought a home in Toms River, New Jersey, making them semi-permanent shore residents.

While this time down on the shore may not be all about partying, Snooki is more than happy to concentrate on her business. Even though Jersey Shore was once criticized for its take on the small beach community, it looks like Snooki is looking to help change that narrow-minded view she helped create. Fans can expect a lavish grand opening with the possibility of a few sightings and appearances by Snooki’s roomies.