It is widely known that Elite is a successful show drawing plenty of viewers all around the world; however, recent information has revealed the series’ true value to Netflix. Elite has seen increasing positive responses from a wide audience since its release in 2018. The show has a total of 7 seasons, and the last season’s success has led to the confirmation of Elite Season 8 for next year. In other words, there is no doubt that people watch the series. However, the number of views the show gets is not the only thing to keep in mind when discussing its value to Netflix.
A recent study released by Parrot Analytics exhibits a precious piece of information regarding data analysis on platforms such as Netflix. The article states that there are newer, more effective, and more efficient ways of analyzing the activity of users within streaming services. It is no longer enough to simply look at the numbers and views since a deeper and broader study needs to be done. The information related to a certain user’s activity before watching a specific show, as well as the activity after watching it, can lead to beneficial conclusions when evaluating a show’s performance and its importance to a streaming service.
Nearly 30% Of Elite’s Viewers Were New To Netflix
Keeping in mind this new way of looking at data, the first thing platforms should measure to evaluate a show’s performance is where the viewers are coming from. In the case of Elite‘s sixth season, which came out during the last quarter of 2022, 73% of viewers who watched the show were already watching content on Netflix. This means that the remaining 27% of all the people who enjoyed Elite last year were new to the service, or came from other platforms. The show’s true value to Netflix becomes evident when thinking about the number of new users it is drawing toward the platform.
Considering today’s competitive streaming landscape, to have the kind of show like Elite, which lures people externally besides generating views from regular users inside the app, is highly important to Netflix. It is not just about the internal traffic, but also looking outside the walls of the platform is important to understand Elite‘s success and relevance. However, luring viewers is just the starting point since what comes next is more related to getting them to go deeper and deeper into the platform.
94% Of Elite Viewers Went On To Watch Other Shows
Even though the number of viewers drawn into the platform by Elite shows the magnitude of its value to Netflix, that is not everything. In addition to looking at the data related to the viewers’ previous activity, what people do after watching Elite is crucial. The study reveals that 94% of the people watching Elite continue consuming Netflix content. That piece of information can’t be ignored since it means that besides drawing users to the platforms, the show can retain them. In other words, Elite gets Netflix new subscribers who come to the streamer with the purpose of consuming a specific title and then decide to watch even more.
Besides the fact that people remain within the platform, the specific shows they watch reflect valuable information. Viewers who watched Elite continued to view shows such as The Walking Dead, Emily in Paris, Inventing Anna, or The Crown. It is evident that Elite‘s value to the platform is not only related to its ability to generate views but also to the way it works together with the other shows available on Netflix. Not necessarily because those shows are similar to Elite, but because of the way they cover the series’ viewer’s needs. This emphasizes the importance of having a wide range of choices in the content library.
Elite Drew Viewers Away From Competitors Like HBO
Ahead of Elite‘s final season next year, it is prompt to further analyze the impact the show has made on the platform. With the increasing number of streaming services seen year after year, a show’s ability to “steal” viewers from other apps is highly valued. Looking deeper into the information gathered, from that initial 27% that came to watch Elite from other places, a third of them were coming from HBO MAX, being the platform that saw the biggest leak. Evidently Elite is working well with some of the HBO content, which is valuable information both to Netflix and HBO when thinking about working on their respective catalogs.
