National Cinema Day returns this Sunday with theaters across the country offering tickets for $4 in all formats. The first annual National Cinema Day was held last year on the Saturday of Labor Day weekend with tickets selling for only $3. The event, which is intended to celebrate the moviegoing experience, helped inject revenue into the struggling industry when it was still recovering from the COVID-19 pandemic by bringing 8 million people out to theaters and grossing a total of $24 million.
Now, this year’s National Cinema Day has been set for Sunday, August 27, the nonprofit Cinema Foundation announced today via Deadline. Tickets for all showtimes and formats, including IMAX and 3D, will be $4 at over 3,000 participating theaters and 30,000 screens. Concession discounts, on the other hand, are up to each exhibitor. A Cinema Day trailer hyping up the epic event was also released:
What’s Playing In Theaters For National Cinema Day?
National Cinema Day 2023 comes at a time when two of the year’s biggest blockbusters, Barbie and Oppenheimer, are still playing in theaters and breaking box office records. While those two are set to enter their sixth weekend in theaters, the blockbuster hopeful Gran Turismo opens this weekend alongside the R-rated comedy Bottoms, sports biopic The Hill, the Liam Neeson-starrer Retribution, and the biopic Golda. They will join other box office hits like The Super Mario Bros. Movie, which is still the highest-grossing film of the year, Teenage Mutant Ninja Turtles: Mutant Mayhem, and Sound of Freedom.
Related: Every Movie Coming To Theaters In August 2023
Other recent releases include Disney’s The Little Mermaid, Haunted Mansion, Elemental, and Indiana Jones and the Dial of Destiny which will be playing in theaters this Sunday. This year’s National Cinema Day will also include a number of re-releases like the original Jurassic Park in 3D, George Lucas’ American Graffiti which is celebrating its 50th anniversary, and Greta Gerwig’s Lady Bird from A24. Not all movies are available at all participating theaters, so be sure to check your local listings for the full National Cinema Day offerings.
