The Bear dropped its official trailer for season 3 a few weeks ahead of its release, but the teaser is surprisingly keeping one of the show’s best features hidden. After an incredible first two seasons, The Bear has become one of the most talked about shows on TV, swooping up Emmys and delivering an intense yet hilarious story that has captured a huge audience. With the series gaining plenty of momentum, there are several reasons to be excited about The Bear season 3, and with the trailer hiding one of the show’s best features, it only adds to the anticipation.

Although The Bear has mastered its dark comedy and gripping drama, there is one feature that helps differentiate it from other shows. The talented cast and memorable characters are one of the big reasons The Bear is so popular, but its use of guest stars has become a staple of the series. These guests aren’t simply big names used to try and gain the show a few extra views; instead, they have more specific roles that elevate the main cast. Despite this, season 3’s trailer didn’t feature any new names and surprisingly kept the next installment’s cameos a mystery.

The Bear Season 3 Trailer Kept Its Guest Star Appearances Hidden

The Bear’s Season 3 Teaser Didn’t Feature Any Celebrity Guests

The Bear season 3 keeping its guest stars hidden was a bit of a surprise considering how important they have become to the show. Featuring a handful of big names in the trailer would have been a great way to add more hype to the show and potentially entice new viewers, but The Bear opted to keep these guests hidden. Although this may seem like a missed marketing opportunity, the decision could be strategic, as the season 1 and 2 trailers also kept the big cameos hidden, presumably to ensure these appearances are a genuine surprise.

Fans may not have expected guest stars to become a staple in season 1, but after season 2, they are clearly a crucial part of the show, meaning The Bear‘s next installment will inevitably feature more. Keeping these appearances a secret allows fans to create theories about who will appear in The Bear season 3, adding to the anticipation around the show’s return. Audiences are already excited about seeing their favorite characters return to their screens, but knowing there will likely be some surprise guests helps add hype to the show and makes the trailer’s bold decision even more logical.

The Bear Season 3 Will Feature More Guest Stars Despite The Trailer’s Lack Of Cameos

Will Poulter Has Been Confirmed For The Bear Season 3

Although there hasn’t been any guarantee that new guest stars will appear in season 3, The Bear has confirmed the return of a previous one. Will Poulter is expected to cameo in The Bear season 3 as a video showed the actor on set. Poulter played Luca in season 2 who helped train Marcus on how to make desserts in Copenhagen, and he also has some connections to Carmy, meaning his role in season 3 may explore the duo’s history together. With Poulter returning to the show, it sets up more guest stars arriving in season 3.

Considering Poulter didn’t feature in the trailer, his return is clearly being hidden for a reason, and it is likely other guest stars are getting the same treatment. The trailer put the spotlight on the main story and the central characters, but Poulter’s attachment to season 3 suggests the show isn’t planning on stopping its guest appearances. There are plenty of celebrity cameos that could help The Bear season 3 thrive, making the secrecy around who will appear more exciting. While the show hasn’t confirmed any names themselves, Poulter’s return all but guarantees more guests are on the way.

Why The Bear’s Guest Appearances Work So Well

The Bear’s Guest Appearances Are One Of The Show’s Greatest Strengths

While plenty of other shows feature guest stars, very few use them as well as The Bear. Rather than simply including a big name to draw more viewers or showcase the show’s reach, The Bear gives each of its guest stars a memorable role that helps improve the main story. Will Poulter’s appearance was crucial in helping Marcus develop as a chef, while Olivia Colman’s cameo was key in changing Richie’s character and making him more level-headed and disciplined, meaning both guests portrayed characters that gave Richie and Marcus pivotal experiences that they weren’t getting with Carmy.

“Fishes” also featured a number of guest stars who helped highlight the dysfunctional relationships in the Berzatto family which added more context around Mikey’s death, creating an entertaining episode that also fleshed out several characters. Having big names come into the series has made The Bear feel like must-watch TV, but these guests also share an actual purpose that impacts the main characters, making it one of the show’s greatest strengths. Each guest has nailed their role and helped elevate the show in the process, proving why these huge cameos work so well for The Bear.