14 Movie & TV Trailers To Expect At Super Bowl 2024

The Super Bowl is one of the most anticipated sporting events of the year, and there’s a great deal to be excited about for movie and TV fans as well. The San Francisco 49ers and the Kansas City Chiefs will play in Super Bowl LVIII on Sunday, February 11, 2024, airing on CBS. As usual, the Super Bowl offers more than just the game, as R&B artist Usher is set to perform at the halftime show, and media outlets will be following Taylor Swift’s presence in attendance.

Of course, Super Bowl commercials are one of the most exciting things to look forward to. Given the enormous attendance, ad slots will be used to preview some of 2024’s most-anticipated movies and TV shows, from action to biopic to sci-fi epics. With a massive wave of blockbuster movies hitting theaters in the Winter and Spring of 2024, many titles have already had trailers or first looks shown on the internet. For movies like Deadpool 3 and Twisters, Superbowl trailers could reveal the first glimpse.

14 A Quiet Place: Day One

The horror franchise prequel will be released in theaters on June 28, 2024.

Expanding John Krasinski’s horror franchise, A Quiet Place: Day One will explore the post-apocalyptic world with a new set of characters. The A Quiet Place: Day One trailer has already been released and can be viewed online, and it will play again during Super Bowl LVIII. The prequel film seems more action-packed and epic in scale than its predecessors, making for an exciting summer blockbuster. With months before its release, a punchy Super Bowl trailer can build up some anticipation and early excitement.

13 Bob Marley: One Love

The Bob Marley biopic will be released in theaters on February 14, 2024.

Trailers for the upcoming Bob Marley biopic have been playing on television and in theaters for months, as Bob Marley: One Love releases just a few days after the Super Bowl. With Kingsley Ben-Adir starring as the reggae legend and King Richard director Reinaldo Marcus Green helming the film, it’s set to be an exciting based-on-a-true-story movie, though the Super Bowl ad likely won’t offer anything new so close to the release. Paramount hasn’t shied away from marketing the film everywhere, as it’s one of the few releases that could bring audiences to the box office in February.

12 IF

John Krasinski’s new movie will be released in theaters on May 17, 2024.

John Krasinski’s next big directorial release is IF, where he’ll co-star alongside Ryan Reynolds. Releasing in May, where it will compete with films like Kingdom of the Planet of the Apes for box office attention. IF has had previews playing in theaters for a while, and the Super Bowl ad should attract a mix of younger and older audiences to the new release. The Super Bowl trailer sees actor Randall Park hilariously playing John Krasinski, offering satirical behind-the-scenes footage of the film and referencing The Office season 9, where Park’s character Steve poses as Krasinski’s Jim as a prank.

11 Knuckles

The spin-off miniseries will be released in theaters on Paramount+ sometime in 2024.

Paramount is going all-out in Super Bowl LVIII’s ad slots, and a full commercial for Paramount+ has already gone viral. Among Sir Patrick Stewart, Drew Barrymore, and Master Chief, the streaming service highlights Knuckles as one of its prominent characters. Idris Elba starred as the character in Sonic the Hedgehog 2 and will reprise his role in a Knuckles spin-off TV series. Aside from Knuckles appearing in the ensemble commercial, it’s also possible that a first look at the spin-off series could be shown.

10 The Tiger’s Apprentice

The Paramount+ original was released on February 2, 2024.

Another Paramount film set to have some time during the Super Bowl is The Tiger’s Apprentice. The film was already released on Paramount+ on February 2 to mixed reviews, and it seems like it’ll be used to attract audiences to their streaming service along with other titles. Paramount is set to be one of the most significant media presences during the Super Bowl, which makes sense seeing as the event airs on CBS, a partner company to Paramount (via Variety).

9 The Chi

Six seasons of The Chi can be seen on Paramount+/Showtime.

The Chi has run for six seasons on Showtime, and its next season should have some ad space during the Super Bowl. Showtime and Paramount+ have recently bundled their services, bringing Showtime’s original prestige television to the rising streaming service. Set in the South Side of Chicago, The Chi has been a well-reviewed drama throughout its run, and its ad slot will likely be used to attract new viewers to the Paramount+/Showtime bundle.

8 The Family Stallone

Season 2 will premiere on Paramount+ on February 21, 2024.

Another Paramount+ TV series the service will use to attract Super Bowl audiences is The Family Stallone. After a successful premiere in 2023, the reality TV series surrounding Sylvester Stallone’s family will return in February 2024. Since Stallone is a sports icon for starring in the Rocky franchise, his name shouldn’t be a hard sell to audiences.

7 Deadpool 3

The next MCU film will be released in theaters on July 26, 2024.

It’s been years since the Disney/Fox acquisition, and Deadpool 3 will finally see the R-rated superhero join the Marvel Cinematic Universe. The film will be released in July 2024 and is set to be one of the summer’s biggest blockbusters. Aside from set images, no footage has been shown for Deadpool 3 yet, making it one of the Super Bowl’s most exciting movie trailer possibilities. Given the fourth-wall-breaking aspect of the series, it wouldn’t be surprising if Ryan Reynolds has something special planned for the first trailer release.

6 Inside Out 2

The long-awaited animated sequel will be released in theaters on June 14, 2024.

Another long-awaited sequel, Inside Out 2, will be released in June 2024 and hopefully end Pixar’s streak of films with mixed reviews. Teasers have been released for Inside Out 2, and the Super Bowl is the perfect opportunity to offer a second glimpse to a massive audience. As one of Disney’s biggest upcoming releases, marketing for Inside Out 2 will become increasingly prominent in Winter and Spring 2024.

5 Kingdom Of The Planet Of The Apes

The next saga of the Planet of the Apes franchise will be released in theaters on May 10, 2024.

Wes Ball’s Kingdom of the Planet of the Apes will be released on May 10, 2024, and looks to be one of the year’s biggest box office successes. Picking up roughly 300 years after 2017’s War for the Planet of the Apes, the new installment will explore a version of Earth where ape civilization is dominant. Trailers online and in theaters have offered a glimpse of the exciting franchise release for months, and a Super Bowl ad slot could provide a brief reminder of the footage viewers have already seen.

4 The Fall Guy

The Ryan Gosling action movie will be released in theaters on May 3, 2024.

Another film that’s already had prevalent advertising in recent months is The Fall Guy, an upcoming action movie from David Leitch that stars Ryan Gosling and Emily Blunt. Universal hasn’t directly revealed its promotional lineup for the Super Bowl, but seeing that they have some huge films releasing in 2024, it’s too big of an opportunity to miss. The Fall Guy could get a small time slot displaying footage from the already-seen trailer or something entirely new in preparation for its imminent May release.

3 Kung Fu Panda 4

Another long-awaited animated sequel will be released in theaters on March 8, 2024.

Another highly anticipated animated sequel is Kung Fu Panda 4, which will be released on March 8, less than a month after the Super Bowl. A trailer for the film has already been released, but the Super Bowl is an opportunity for Universal to amp up its marketing, seeing as the premiere is just a few weeks away. Kung Fu Panda 4 will compete against Dune Part 2 for box office attention and will have to make a big splash with its advertising to bring people to theaters, especially since it’s been nearly a decade since the last franchise installment.

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2 Twisters

The disaster movie reboot will be released in theaters on July 19, 2024.

A long-awaited sequel to the ’90s disaster movie Twister will be released in July 2024. The sequel could be one of the summer’s biggest blockbusters, as the Twisters cast is packed with marketable stars like Glen Powell, Daisy Edgar-Jones, Anthony Ramos, and David Corenswet. Twisters is another big Universal film release, and audiences could see a first glimpse of it during the Super Bowl. Given Glen Powell’s recent commercial success with Anyone But You, a trailer centered around him is very likely.

1 Wicked: Part One

The musical film adaptation will be released in theaters on November 27, 2024.

The film adaptation of Wicked has been a long time coming, and filmmaker Jon M. Chu’s version of the musical is set to be released in late 2024. Since its release date is so far away, the chances of a Wicked trailer are iffy, though it’s possible Universal could try to appeal to the pop music audience, as Ariana Grande is one of the film’s stars. As it seems many Taylor Swift fans will be tuned in for the Super Bowl, it may be a missed opportunity not to display an early glimpse of the musical.